20 Best Clothing Brands of Pakistan in 2023

Are you looking to stay up to date with the latest trends in fashion? 

Look no further – this comprehensive list of the top twenty clothing brands of 2023 has everything you need! 

Dive into this guide and discover what makes these clothing labels so popular and why everyone can't get enough of them.

What is the most popular clothing in Pakistan?

Traditional Pakistani clothing often consists of shalwar kameez, which is a two-piece garment made up of loose trousers and long shirts. The garment is usually decorated with beautiful prints and intricate embroidery. 

Additionally, some Pakistani women choose to wear intricately embroidered dupattas or chadars as an additional layer over their shalwar kameez. For men, the traditional attire typically includes a long shirt worn with pajama trousers or shalwar that is often paired with a wide scarf known as a Jama.


MARIA B. is a famous clothing brand that has been around for over 25 years. It focuses on creating beautiful, timeless pieces inspired by traditional craftsmanship, intricate detailing, and modern trends. Whether you are looking for the perfect evening dress or an effortlessly stylish casual outfit, MARIA B. has something for everyone. Their collections combine classic silhouettes with luxe fabrics and contemporary accents to help you create a look that is entirely your own.


ELAN is a clothing brand celebrating modern elegance and simplicity by offering timeless pieces with clean lines and unique details. Drawing inspiration from the latest trends while maintaining its classic style, ELAN designs season-appropriate collections that exude effortless sophistication. ELAN clothing takes everyday dressing to the next level with its expert craftsmanship, quality materials, and chic silhouettes.


ZARA SHAH JAHAN is a Bangladesh-based luxury clothing brand offering beautiful creations for the fashion-conscious. Established in 2007, the brand draws influence from Mughal architectural and cultural heritage to create timeless pieces that transcend borders and stand out from the crowd. Zara Shah Jahan continues to be at the forefront of fashion with its unique mix of modern silhouettes infused with traditional influences.


NOOR BY SADIA ASAD is a fashion brand created by Sadia Asad, an up-and-coming designer based in London. The brand strives to bring together bold and timeless features to create contemporary designs that are both stylish and comfortable. From flowing dresses to chic trousers and blazers, NOOR BY SADIA ASAD has something for everyone looking to refine their wardrobe with timeless elegance.


MUSHQ is an apparel brand that offers quality, stylish, and effortlessly classic fashion pieces. They created designs are created with enduring trends and timeless silhouettes in mind. From casual weekend wear to chic evening ensembles, every item of clothing produced by MUSHQ will add a touch of elegance and class to any wardrobe.


ASIM JOFA is a contemporary and chic fashion brand inspired by Pakistani culture, which is crafted with a modern fusion of vibrant colors, textures, and intricate art. We strive to create rich ensembles for our clients that will stay timeless for years. ASIM JOFA caters to all your wardrobe needs, from casual everyday staples to luxurious party pieces. Our commitment to quality and cutting-edge craftsmanship guarantees that you will always look chic.


CHARIZMA is a high-end fashion apparel brand catering to modern women that are stylish, confident, determined, and sophisticated. Our collections feature an eclectic range of designs, fabrics, and prints crafted with the utmost attention to detail. CHARIZMA strives to bring the freshest pieces, unique prints, and iconic silhouettes all year round for fashion-forward trendsetters worldwide.


GULAAL is an up-and-coming clothing brand that prides itself on creating beautiful and unique garments made to stand out. With a focus on paying homage to traditional design elements and adding a modern spin, GULAAL strives to provide timeless fashion pieces for its customers. GULAAL's works embody the perfect balance between classic and contemporary.

Ideas By Gul Ahmed

Ideas is a clothing brand that offers exciting, trend-forward fashions for both men and women. We are dedicated to creating stylish, comfortable garments with attention to detail, perfect fit, and quality fabrics. Our collection combines classic silhouettes with modern details in various quality materials and vivid colors. Ideas are ideal for anyone looking to update their wardrobe with chic, on-trend pieces crafted with comfort and style in mind.


Zellbury is an up-and-coming clothing brand from Pakistan. This family-run business specializes in carefully crafted apparel for men and women of all ages. Zellbury takes inspiration from traditional Pakistani heritage and crafts timeless pieces that always stay in style. With elegant designs and luxurious fabrics, Zellbury has quickly gained international recognition for its unique take on modern fashion.


Limelight is a luxury clothing brand based in England, embracing the 'ethos of understated luxury. Offering timeless pieces for any style, Limelight redefines fashion by utilizing natural fabrics that move with you, beautiful silhouettes, and unique styles, each carefully crafted to meet their high standards. Regardless of the occasion, whether workwear or evening dresses, Limelight has something to cater to all tastes.


Khaadi is a fashion brand based in Pakistan that specializes in stylish, timeless clothing and home d├ęcor. Founded in 1999, the Khaadi brand has made a name for its signature Eastern-inspired designs and uses vibrant colors and traditional fabrics such as khadi, cotton, and linen. From basic wardrobe staples to statement pieces, Khaadi caters to style sensibilities, offering something for everyone!


Generation is a leading youth fashion brand dedicated to empowering self-expression and individual style. Our collections feature the latest in street style and casual wardrobe staples, enabling our customers to quickly assemble a unique look that reflects their aesthetic. We are passionate about creating high-quality apparel that resonates with young people who recognize the power of fashion to impact the world around them.

Zeen Woman Wear

Zeen Woman Wear is a clothing brand that believes fashion should be accessible to all. With styles ranging from basics to statement pieces, Zeen Woman Wear offers designs that flatter all sizes, shapes, and ages. Their commitment to high-quality tailoring results in timeless classics that can be worn every season in any location. So whether you're looking for something day-to-day or occasion, Zeen Woman Wear has the perfect outfit!

Sana Safinaz

Sana Safinaz is a Pakistani clothing brand that offers stylish and modern apparel for women. Founded in 1989 by designers Sana Hashwani and Safinaz Muneer, the brand specializes in high-quality fabrics and luxurious textures, creating timeless pieces with expert attention to detail. From designer sarees to chic kurtas, Sana Safinaz's designs appeal to women who appreciate looking their best while keeping up with new trends.

Bonanza Satrangi

Bonanza Satrangi is an iconic Pakistani clothing brand that offers a wide range of ready-to-wear apparel for men, women, and children. Established in the 1990s, Bonanza has become incredibly popular across Pakistan and the rest of the world for its stylish designs, high-quality fabrics, and affordability. The brand continues to delight customers with each new collection they deliver - they're sure to have something perfect for you! 

Gul Ahmed

Gul Ahmed is a clothing and fashion brand that has been defining style in Pakistan for over half a century. From chic designs to classic and timeless pieces, Gul Ahmed's products have become synonymous with elegance and quality. Their diverse range includes apparel for men, women, and children and accessories such as handbags, wallets, and jewelry. Gul Ahmed has also launched its home line of beddings, quilts, curtains, and cushions – genuinely representing the spirit of fashion.

Nishat Linen

Nishat Linen is a leading clothing brand in Pakistan that offers a wide range of fashionable apparel and accessories. The company focuses on fashion with an ethnic touch, combining traditional styles with a modern flair to create timeless designs that are perfect for any occasion. With its vast selection of ready-to-wear and unstitched garments, Nishat Linen also caters to the needs of customers who want to customize their looks according to their tastes. The brand houses a massive range of lawn collections, pret wear, kurtas, 2-piece suits, and accessories.

Al Karam Studio

Al Karam Studio is a well-known clothing brand for its vibrant designs and high quality. Established in 1986, the studio has become a pioneer in textile printing, leading trends within the fashion industry. Offering a range of apparel for both men and women, Al Karam Studio stands out for its unique prints and classic cuts. Whether casual wear or something unique, Al Karam Studio will indeed have something to please everyone's taste!

J. Junaid Jamshed

It features an eclectic collection of ready-to-wear apparel, accessories, and fine fragrances that reflect the culture and style of Pakistan at its finest. With a combination of modern and traditional cuts and intricate embroidery, The J. Junaid Jamshed collection perfectly embodies the concept of effortless elegance, making it one of the most sought-after brands in Pakistan.

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